At Roohri, we believe clothing is more than just fabric — it’s an expression of your soul, grace, and individuality. Our brand is rooted in the richness of Indian heritage, where every piece is thoughtfully designed to celebrate timeless traditions while embracing contemporary aesthetics.

We specialize in handcrafted ensembles that blend luxurious fabrics, intricate embroidery, and elegant silhouettes. From festive suit sets to versatile co-ords, each creation is made with meticulous attention to detail, ensuring that you not only look stunning but also feel comfortable and confident.

Roohri is for the modern woman who values elegance with ease — someone who wishes to carry tradition beautifully into today’s world. Every design narrates a story of craftsmanship, culture, and style, making Roohri not just a clothing brand, but a reflection of artistry and soul.

Our Story – Roohri

Sometimes the best ideas come when you least expect them. Roohri was born when two friends casually said, “Chalo business karte hain” — what started as a lighthearted thought soon turned into a passion project that grew far beyond our imagination.

From playful beginnings, we poured our hearts into creating outfits that combine timeless Indian craftsmanship with modern silhouettes. What started as an idea shared in laughter has now become a brand that has already reached wardrobes across 10 countries — a milestone that still feels surreal to us.

At Roohri, we believe fashion should celebrate your soul (rooh). Every piece we design carries our shared dream, our friendship, and our belief that elegance can be effortless.

We are not just building a brand, we are weaving a journey — from giggles over chai to shipping our creations worldwide. And this is just the beginning.

Roohri – born from friendship, built with love, worn with pride.